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15  Questions You MUST ask a Financial Advisor

                   Objective Financial Advisors.com

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What Rate of Return Should You Be Expecting on Your Money?

In my opinion, if you've accumulated more than $500,000 in investible assets and you're not interested in staying on top of that money on your own on an ongoing basis, you should consider utilizing the services of an Objective Financial Advisor- an advisor that doesn't sell any type of financial products, including insurance- an advisor that is bound by law to act in your best interest.


But what rate of return should you be expecting on your money? Well, we all know that the greater return you're expecting, the higher the risk of losing your money. And when you're well on your way to financial independence,  the last thing you want to do is unduly risk your principle. So I believe the primary question should be "how can I preserve my principle while at the same time, earn a realistic rate of return?

The rate of return that I would recommend expecting over a 5 year period is:

The current inflation rate; plus the advisory firm's fee; plus 1%.
In other words, if your assets can keep up with inflation, pay the advisory firm's fee, and gain 1% for good measure (or in case your "personal" inflation rate is slightly higher than the economy's inflation rate) you should be very pleased. 

Why do I say "over a 5 year period"? Because we all know that investing is a long-term strategy. If you're an investor (as opposed to a trader) you're invested for the long haul. 

Seek Objective Advice about Stock Market and Don't Panic!

Over the past 110 years, investors have lived through several bear markets and lots of "market corrections". In fact, these 2 circumstances have been the "norm" for at least one-third of the time. But bad periods for stocks have always been followed by long and sometimes strong rising trends. Of course, you can never be sure when the rise will begin. 


To develop an effective investment strategy, you need to have a good understanding of where you are in life and your personal tolerance for risk. Knowing this will help you determine what percentage of your assets you should invest in stocks. 

Who can you trust to help you develop an effective investment strategy? I recommend only seeking advice from an Objective Financial Advisor- an advisor who must, by law, give advice that's in your best interest. Make sure your investment strategy is sound by insisting your advisor is objective. Begin by asking them the 15 "Must Ask" Questions for a Financial Advisor. The right answers to those questions can help you sleep better at night. 

What Happens if Your Financial Advisor Suddenly Passes Away?

In earlier blog posts, I've been strong in stating my opinion that independent advisory firms offer you a better value than large institutional brand name firms that you see advertised on television every day.

 

But what happens if your independent financial advisor suddenly passes away? That could pose a major problem. That's why I also recommend that you ask to see your advisor's written succession plan- their safeguard for you, in case an emergency arises. The succession plan will lay out the procedures and the names of the people who would handle your affairs in case of an accident or other unexpected event.


What percentage of advisors have a succession plan? Only 11%. Make sure your advisor is part of that small percentage. 

Does Your Financial Advisor Have a "Master?"

 

The importance of doing business with an "independent" financial advisor can't be overstated. Advisors that work for institutional brand name firms that you see advertised on television every few minutes have a "Master": the firm that writes their paycheck. Those advisors have an agenda: Satisfy the bottom line profits of the company. This could mean that the advisor is required to give advice that's not necessarily in your best interest.


Although not all Independent financial advisory firms are created equal, at least independent advisors don't have a "big brother" dictating what they can and can't advise to their clients. 

One of the 15 "must have" characteristics of an advisor who is a member of the National Alliance of Objective Financial Advisors is "independence". The only "Master" they have is their client. 

Why is Objective Financial Advice So Important?

Over the years, I've had hundreds of people call me needing help with long-term care planning. My advice has always been the same: LTC Planning is an integral component of financial planning. Because of that, a person should seek advice from an objective financial advisor about how to plan for long-term care. The response is usually: "I'm not sure if my advisor is objective." Or, "I don't have an advisor, how do I go about finding an Objective Financial Advisor?"

 

One particular caller was a widow. She was only 49 and had 3 young children. Her phone rang off the hook after she received a multi-million dollar settlement for her husband's accident at work. People calling themselves financial advisors had sold her all types of financial products, including large life insurance policies on her young children. I immediately referred her to an Objective Advisor, who helped her get out of the mess she was in, including cancelling that life insurance on her kids! 


Getting objective financial advice is important because the thousands of dollars you might spend on financial products you don't need can mean the difference between a carefree retirement and a retirement made up of daily struggle. 

Should Financial Advisors Sell Insurance?

I've gotten some negative comments from financial advisors who sell insurance. They've read my blogs and articles which adamantly advise people to steer away from financial advisors who sell insurance. Some advisors who sell insurance disagree with my recommendation and some are downright "nasty" with their rebuttals. 


So why I do say that you shouldn't trust your financial future to financial advisors who sell insurance? Because after serving advisors and their clients with long-term care planning for the past 23 years, I've noticed that advisors who sell insurance have a difficult time with being unbiased. When a potential commission is involved, too often advisors recommend insurance that's not appropriate or not needed at all.
Are there exceptions? Absolutely! There are probably advisors who sell insurance simply because they haven't been able to find a reliable, predictable insurance resource for their clients,so they sell it themselves. But it would be an extreme exception for a serious financial advisor to not be able to locate an agent who would probably serve the needs of his or her clients.
So in my opinion, it's best to exclusively trust an advisor who provides ADVICE only and DOES NOT sell insurance (or any other financial product for that matter).

By the same token, I recommend not taking financial advice from someone who is really nothing more than an insurance agent. In an effort to clean up the image of the industry, the insurance industry has started marketing their services as "financial advice" and are training their agents to position themselves as "financial advisors". Don't fall into that trap either! 

Can You Trust Your Financial Advisor?

Do most investment consultants have your best interests in mind? You might think so, especially if those advisors have the required credentials. You'd be wrong.

 

Most financial advisors are NOT required by law to have your best interests in mind, even some of those that have several letters behind their names.  In fact, most advisors, regardless of credentials, are required to act in the best interest of the party writing their paycheck: The insurance companies, mutual fund companies, or the large institutional investment firms that support them financially. Too often, these advisors recommend that you buy a financial product or use a certain investment strategy simply because it makes them and their company more money that the alternatives. 


How can you make sure that your advisor is acting in your best interest? Make sure your advisor is held to a "Fiduciary Standard". This can be done by asking them to sign something that says they are bound by this standard. If they refuse, I recommend terminating your relationship with the advisor.

All members of Objective Financial Advisors.com must act in the best interests of their clients- they are held to a Fiduciary Standard.
 
Request your free guide, 15 "Must Ask" Questions for a Financial Advisor, in the bar to the right.

Where is Your Money Safest - With an Independent Advisory Firm or a Large Brand Name Firm?

A Merrill Lynch financial advisor told me recently that he's frequently having to reassure his clients that the parent company of Merrill Lynch, Bank of America, isn't headed for insolvency.

 

Bank stocks have been hurt badly during the recent downturn in the market, with Bank of America close to the top of the list of battered banks. Clients are wondering if their money is safe at the bank, and advisors working for Merrill Lynch definitely have their work cut out for them explaining why clients should keep their money with the firm when there seems to be safer places.

 

During the stock plunge and financial crisis of 2008 and 2009 did you notice that it was large brand name financial companies that had to be bailed out with taxpayer dollars? The large firms that had gotten so successful that they were "too big to fail."

 

You'll notice that independently owned financial advisory firms didn't run to the government looking for assistance. Why? Because they weren't invited to the party? No, because they knew from the beginning that they had to run their businesses like a business, or be put out of business.


In my opinion, your money is safest with a financial advisory firm that is independently owned and operated. That being said, the firm MUST adhere to and be able to correctly and competently answer the "15 Must Ask Questions". 

Don't Fall for Scams!

With all the uncertainty in the economy and the volatile markets, investors are being scammed more than ever. Con artists exploit the fear of people who are unprepared and unsure of how to get advice from the right type of financial advisor. 


The hottest areas for scams include real estate, gold and other precious metals, life settlement contracts and stocks. In most cases, the con artist gets a person's trust by selling their alleged expertise. In most cases, they promise rates of return that are unrealistic but certainly enticing to those who are eager to double or triple their money in a short period of time.

Never allow your emotions to take control of money decisions. If an opportunity looks too good to be true, it probably is. And take the time to learn about the advantages of an Objective Financial Advisor.

Singles Have Strong Interest in Becoming Wealthy

On August 25, 2011, I gave a presentation to over 150 single people who are members of the world's largest non-profit singles organization- The Society of Single Professionals. My topic was "How Millionaires Get There and Stay There". Based on the comments after the presentation, this is a topic that's of strong interest to affluent singles. 


In a previous blog, I wrote about the 7 ways to become wealthy. (Marry, Inherit, Luck, do something illegal, invest, own a business, or be an "intrapreneur"). I explained the pros and cons of those during my presentation, and also explained the 4 strategies for staying wealthy:

1. Manage Your Health
2. Manage Your Health-Care 
3. Manage Your Family Relationships and learn to say "no", especially to grown children
4.Hire Objective Financial Advice

The founder of Society of Single Professionals, Rich Gosse, contacted me the day after the presentation and said the comments were so positive, he'd like me to speak on this topic at several upcoming events for singles, including an event to be held in San Francisco on Sept. 24th at Sinbad's near Pier 35. If you're a single professional, go to www.thepartyhotline.com for additional information. 

Why Is It Imperative to Get

The large majority of people who call themselves financial advisors are simply insurance agents or money managers. Of course, insurance planning and investing are important components of financial planning but when a so-called advisor places too much emphasis on one particular component of financial planning, you're not being properly served and it's dangerous to your financial health. 


Instead, hire a financial advisor that uses a "comprehensive approach" to helping you with your money. This means using an advisor who never sells any type of financial product, and never has an incentive to guide you to a specific type of investment. It also means hiring an advisor who has a balanced approach to all 7 areas of financial planning:

1. Setting financial and estate planning objectives
2. Insurance planning and risk management
3. Employee benefit planning
4. Investment planning
5. Tax planning
6. Retirement planning
7. Estate planning

What Is Your "Investor Personality?"

A person's emotional motivations and the way they think about money are strongly connected. Understanding your "Investor Personality" can help you identify your best approach toward investing, and help you determine what type of financial advisor you should hire, if you hire one at all.


Author Steve Moeller teaches that there are 3 major "Investor Personalities":

  1. Thrill Seekers: These people are not so much investors as they are traders. They have a high level of interest in money and usually seek "hot performance". They like lots of detailed information about the new "hot tip" and find "playing the market" exciting. 
  2. Guru Groupies: These people think money is confusing. They want the benefits that prudent investing brings but they seek a magic bullet and tend to rely on the opinions of friends, even if the friends have no expertise in money matters. They tend to chase and change gurus often.
  3. Prudent Investors: These people are somewhat uninterested in money. They know that the protection of their capital is a priority but they find it  bothersome to learn about money details and keep up with all the changes. They're happy to pay a qualified advisor to take care of all the details of their money for them. 

The only type of Investor Personality that's a good fit for an Objective Financial Advisor is the Prudent Investor. These investors appreciate the unbiased advice that comes with having a long-term relationship with an advisor who has no hidden agenda. 

What Do People Value Most in a Financial Advisor?

 

A recent survey of 1,451 consumers reinforced the need for financial advisors to pay more attention to the "relationship" side of financial planning. The survey revealed that honesty and trustworthiness are the two most important attributes of an excellent financial advisor. Clients gave their personal advisors an average rating of 77% in these two areas. Surprisingly, only 19% of those surveyed thought "Delivering results" was the most important characteristic of an advisor.


Some of the Due Diligence questions in our guide "15 Must Ask Questions for a Financial Advisor" address the characteristics of trustworthiness and honestly-specifically, the question asking whether or not any complaints have ever been filed against the advisor; and the "objective" question test of whether or not the advisor has incentives to offer any specific investment or insurance products. Objective Financial Advisors NEVER sell financial products, so the problem of bias becomes a non-issue for consumers who choose objective advice. 

Now We're Talking Real Money!

 

One of the services provided by an Objective Financial Advisor is putting challenges and opportunities into perspective for you. When it comes to understanding the numbers surrounding all the debt our government is carrying, it's hard to get our arms around the scope of the problem. Just how much money are we talking about?


To see a fascinating illustration comparing the amounts of money we're talking about to every day things around us, click here.

The Major Advantage of Independent Financial Advice

When it comes to financial planning and wealth management, getting objective advice is imperative. The best source for getting objective advice is to seek the services of an independent Registered Investment Advisor (RIA) Their businesses are independently owned and operated. They are affiliated with a custodian for trades and statements, so your money is held in a separate account in your name. You'll receive statements from the custodian. 


The major advantage of working with an independent RIA is that they have no conflict of interest. Unlike major Wall Street firms that many times dictate that certain investment products must be "pushed" and recommended, independent advisors are not bound by such directives. Their sole objective is to offer their clients unbiased financial advice. 

How Millionaires Get There and Stay There

 

In my 22 years of serving the clients of Objective Financial Advisors with planning for long-term care, I've kept a diary of the ways people become financially independent and how they hold on to their money once they have it. For many years, there's been only 7 ways of becoming wealthy on my list and only 3 ways to stay there:

 

The 7 ways to become wealthy are:

 

1. Marry it.

 

2. Inherit it.

 

3. Get lucky. (win the lottery, etc.)

 

4. Do something illegal. (see drugs, embezzle, etc.)

 

5. Invest for it (Warren Buffett's approach)

 

6. Work for a company that allows you to contribute and be rewarded for how well the company does (equity, stock options, etc.)

 

7. Own your own business.

 

 

The 3 ways to keep wealth once it's obtained are:

 

1. Manage your health and your health care options.

 

2. Manage your relatonships with "tough love"- especially your relationships with your grown children.

 

3. Hire Objective Financial Advice (which is why we created the National Alliance of Objective Financial Advisors- to help consumers locate the most objective advisors in America)  

What's Your Psychology of Money?

Strong emotions can heavily influence your financial decisions. With married couples, certain behaviors about money can influence not only whether or not the partners are happy, but also whether or not the marriage lasts.

 

Objective Financial Advisors are skilled at helping their clients avoid 4 common cognitive "errors" pertaining to money. We've discussed some of these in previous blog posts. Here's a summary of each:

 

All or nothing thinking: The habit of categorizing money situations in extremes. For example, something is either good or bad, or smart or dumb. Your finances are rarely that black and white.

 

Catastrophic thinking: The tendency to assume the worst case scenario. It's good to plan for the worst, but it's not smart to spend hours worrying about the worst.

 

Selective abstraction: Focusing on only one aspect of financial planning while ignoring all the other factors. This can be particularly common among people under age 50. Some young tend to focus too heavily on rates of return, while ignoring other areas of financial planning.

 

Over-generalization: Assuming that because something happened once, it will definitely happen again.

 

Some people have told us that the most valuable service offered by their Objective Financial Advisor is the help they get with sorting through their emotions pertaining to money.

Would a Christian Financial Advisor Really Steal Your Money?

 

A 73 year old Christian-Radio Show Host has been charged in a "Ponzi scheme"- indicted along with others in connection with stealing over $194 million from investors. Over $30 million of the money has already been spent for personal use. He admitted simply reading an on-air script that allowed him to pretend he was a financial expert.

 

How can investors protect themselves from the loss of their money due to theft and fraud? By making sure they never deposit money into accounts by making checks out to their financial advisor. And by making sure that all monies are held in separate accounts, in the investor's name, not in the advisor's name. These are two of the questions included in our "15 Must-Ask Questions" guide.

Part 2: Having a Friend Be Your Financial Advisor

Friday Morning Chuckle

"Friends" Who Want to Be Your Financial Advisor

We hear from people regularly who ask us for a referral to an Objective Financial Advisor. After getting to know them, we sometimes learn that they're doing business with an advisor who's been a friend for many years. The friendship normally existed first, then the advisor (who is usually new to the advisory business) solicits the person for their business. Not surprisingly, it's almost always the advisor's desire to start a business relationship.

 

The person receiving the invitation doesn't want to jeopardize a friendship so they "go along". They justify the new business relationship because they hope a friend will manage their money more prudently than a stranger. Months later, they find out it's not true. They're unhappy with the relationship and feel taken for granted but they don't know how to end the business relationship(the friendship is normally well on its way to being over by this time).

 

If you have the need for a financial advisor, hire an advisor based on their objectivity, competence, and trustworthiness, NEVER based on a friendship. If a friend who is an advisor approaches you for your business, say something like "thanks for the offer but we're uncomfortable mixing business with friendship and our personal relationship is too important to jeopardize".

In future blogs, we'll offer advice to those who find themselves already in the uncomfortable position of doing business with a friend who's become their financial advisor.

What's the Difference Between Objective Advisors and Traditional Advisors?

Most people are confused when it comes to who they should trust with their financial future. Intuitively, most of us know that all financial advisors are not created equal. But the details of the differences between advisors can be confusing.

 

Two of the most important differences between Objective Advisors and Traditional Advisors have to do with their:

 

1. Philosophy concerning their relationship with you: Traditional Advisors usually rely heavily on "transactions", that is, selling products that pay them commissions. Objective Advisors have nothing to sell except advice so their emphasis is on building relationships based on the trust of the advice.

 

 

2. Compensation: Traditional Advisors are paid from several different sources, which could include (but may not be limited to) commissions from insurance companies or mutual fund companies; referral fees; bonuses for selling certain products or investments.

 

Objective Advisors are paid only by their client. The client knows exactly how much the fee is. There's no hidden agenda or conflict of interest for the advice the client receives because their advisor's job is to give objective advice. Period.

 

 

I'll elaborate in depth on these differences in future blog posts.

 

Protect Your Money From a Catastrophic Surprise!

A Michigan financial advisor has just been charged with stealing over $1 million from her clients. She used the money for shopping sprees including buying a new car and funding her boyfriend's baseball team!

 

Candace D. Campbell of Canton, Michigan has been charged by the U.S. Attorney General's office of defrauding her clients by promising high rates of return, then using their money for personal gain.

 

How could these clients have made sure their money wasn't stolen? By making sure all their money was held in separate accounts, in their names only. And by making sure they received statements directly from the custodian of the money, NOT from the advisor. Two of the questions on our report "15 Must Ask Questions of a Financial Advisor" are related to making sure money isn't embezzled by an unscrupulous advisor. But some advisors will continue to steal their client's money until everyone in America learns the importance of making sure those 15 questions are answered properly.

Is Your Advisor Legally Required to Act in Your Best Interest?

It's no surprise that most of us are confused about the trustworthiness and objectivity of financial advisors. There's no rules or laws when it comes to calling yourself a "financial advisor". Your brother-in-law could hang out a shingle this afternoon that says "Financial Advisor". (I don't know about you, but shivers just went down my spine from the mere thought of that!)

 

So how do you know if your advisor is legally required to act in your best interest? By asking them this one question: "Are you held to a Fiduciary Standard?" Get the answer to that question in writing and signed. If they refuse to sign a statement saying they're held to a Fiduciary Standard, presume that they're not. That means they're held to a standard that requires them to act in the best interest of the company that writes their paycheck. The insurance company or brokerage firm is where their loyalties reside.

 

As confusing as it initially seems, knowing whether or not your advisor is legally required to act in your best interest boils down to getting a written answer to that one question. It's so important, I'll repeat it for emphasis: "Are you held to a Fiduciary Standard?" If so, continue the coversation to confirm the answers to the other 14 questions. If not, exit the conversation and the relationship as fast as possible.

The High Cost of "Free" Financial Advice

A recent study found that some consumers would rather work with a financial advisor that earns commissions from insurance companies than have to pay the advisor fees that are transparent and easy to understand. This is because financial advice appears to be free if the client isn't having to directly pay the advisor.

 

But beware the high cost of "free"! Can anyone stay in business without earning money? And if the advisor's means of being paid is through selling you insurance and other financial products, what do you think they'll sell you? Right. And whether you need it or not.

 

The interesting thing about this study is that the more money a person earned or had accumulated, the less likely they were to work with an advisor who sells insurance. They wanted to pay the advisor fees, in exchange for complete objectivity. Does this prove that the more money a person has, the smarter they are? I'll let you draw your own conclusions.

Fee-Only? Fee-Based? What's the Difference?

These 2 terms are frequently thought of as meaning the same thing. In reality, there is a BIG difference between a Fee-Based financial advisor and a Fee-Only Financial Advisor.

 

A fee-only financial advisor can only receive compensation directly from you, for advice they provide regarding your financial situation.

 

A fee-based financial advisor can receive fees paid by you, in addition to commissions paid to them by a brokerage firm, mutual fund company, insurance company, or investment partnership.

 

Fee-only financial advisors have a fiduciary responsibility to act in your best interest.

 

Insist on a fee-only advisor who has passed the stringent Due Diligence Process of the National Alliance of Objective Financial Advisors (NAOFA)